1. COURSE LEVEL

Foundational, skill-oriented certificate programme.

2. PREREQUISITE

None.

3. COURSE INTAKE & ADMISSION

Maximum 60 students will be given admission to the course based on First-Come-First-Serve basis. All the students of the MAMO College are eligible for free enrolment for the course. The enrolment notification will be issued for the course well in advance of the commencement of the course.

4. COURSE COORDINATOR

Ms. Lakshmi P, Department of Journalism and Mass Communication

5. COURSE PREAMBLE

The course begins by giving a basic idea of mass communication and communication skills in general. The basic ideas on Broadcast Journalism and various Technologies used in Mass Communication are also covered in the first half of the course. After this, the course gives a detailed idea of the various processes involved in Broadcast Journalism. This in-lives different processes like writing the news, producing the news shows, techniques involved in broadcasting, among others. The course also discusses the reporting techniques. The students can learn which reporting technique is the most effective and how to apply it effectively. The course also covers media ethics, traditional media and public relations. These will help students realise the responsibility of a journalist and how they should conduct themselves in front of the public. After completing this course, the candidates will be able to perform all the operations of a broadcast media industry and run it very effectively.

6. DURATION

Total Duration: 30 Hrs. [Contact Hrs. 8 Hrs, Lab Hours: 8 Hrs, Course Woks: 7 and Assessment Works: 7]

7. CURRICULUM FOCUS

Enhance the employability of the learners through curriculum enrichment for additional skill development.

8. COURSE OBJECTIVES

Learners are exposed to

(a) Create an idea about broadcasting

(b) Perform various news editing techniques.

9. SKILL EXPECTED

On the successful completion of the course, learners will be able to:

(a) Write, edit and publish news articles

(b) To excel in the field of media reporting and editing.

(c) Cultivate a news sense

10. COURSE OUTCOMES

Upon the successful completion of the course, learners will be able to: