1. COURSE LEVEL

Foundational, skill-oriented certificate programme.

2. PREREQUISITE

None.

3. COURSE INTAKE & ADMISSION

Maximum 60 students will be given admission to the course based on First-Come-First-Serve basis. All the students of the MAMO College are eligible for free enrolment for the course. The enrolment notification will be issued for the course well in advance of the commencement of the course.

4. COURSE COORDINATOR

Mr. Noby Manuel, Assistant Professor, Department of English

5. COURSE PREAMBLE

This course aims to gaining importance as there are increasing opportunities in  areas like advertising , sales strategies , social media strategies, public relation.

6. DURATION

Total Duration: 30 Hrs. [Contact Hrs. 18 Hrs. Course Woks: 6 and Assessment Works: 6]

7. CURRICULUM FOCUS

Enhance the employability of the learners through curriculum enrichment for additional skill development.

8. COURSE OBJECTIVES

Learners are expected to

(a) To furnish the students with fundamentals of PR and Corporate Communication

9. SKILL EXPECTED

On the successful completion of the course, learners will be able to:

(a) Understand the major skills in PR management.

(b) Design the strategies for corporate communication.

(c) Writing proposals- preparing press releases, writing for the web, Website and social media.

10. COURSE OUTCOMES

Upon the successful completion of the course, learners will be able to: